Snack Food Industry in West Africa: Discussing Latest Trends with Geoffrey Fadoul

In a June 2022 Marcopolis interview, Geoffrey Fadoul discussed Daily Food's development from an early meat-roll concept into a cupcake-led industrial bakery. He described serving the region from a Ghana factory, adapting packaging and pricing by market, and navigating school closures, inflation and currency pressure.

The publisher reported nine export markets at the time, alongside customer relationships, certification claims and a production level of about 500,000 cupcakes a day. Fadoul outlined a three-year ambition to exceed one million cupcakes a day, add biscuit and sugar-free products, and pursue further franchise and export opportunities.

The interview also covered work with Food For All Africa and a move from plastic bags to string packaging. All operating figures, certifications, relationships and targets are historical statements from the June 2022 source, not confirmation of current status. The complete interview is available through the source link below.