About Daily Food
Founded in Ghana in 2017, Daily Food makes cakes, biscuits and breads under the Boss Baker and Big Boss names.
From Ghana to regional markets
Daily Food was founded in Ghana in 2017 by Geoffrey Fadoul and Jean-Paul Nassar. After starting with beef rolls, the company shifted its focus to cakes in 2019 and ordered a new production line.
In its November 2022 presentation, Daily Food reported more than 200 employees, a presence in 15 markets and operational breakeven in October of that year. These figures are a snapshot of the business at that time.
Make snacks that balance taste, nutrition, affordability and quality.
Supply affordable, high-quality food to consumers across Africa.
How we work
Three themes from the November 2022 company presentation.
Consumer understanding
Understand what consumers need and use that insight to shape products.
Continuous improvement
Keep learning and improving how the business works.
Care and integrity
Treat people with care, keep commitments and consider the environment.
Company timeline
Milestones reported in the November 2022 company presentation.
Founded in Ghana
Daily Food was founded in Ghana and launched its first consumer campaign.
Founded in Ghana
Daily Food was founded in Ghana and launched its first consumer campaign.
Product strategy changes
After the original beef-roll product underperformed, the company explored other product lines.
Product strategy changes
After the original beef-roll product underperformed, the company explored other product lines.
Shift to cakes
Daily Food shifted its focus to cakes, ordered a new production line and entered Côte d’Ivoire, Mali and Togo.
Shift to cakes
Daily Food shifted its focus to cakes, ordered a new production line and entered Côte d’Ivoire, Mali and Togo.
Response to school closures
When school closures disrupted a key sales channel, the company entered Niger and Burkina Faso.
Response to school closures
When school closures disrupted a key sales channel, the company entered Niger and Burkina Faso.
New production line
A new production line increased capacity, and Daily Food entered Liberia and Sierra Leone.
New production line
A new production line increased capacity, and Daily Food entered Liberia and Sierra Leone.
Breakeven and further expansion
Management reported operational breakeven in October and further regional expansion.
Breakeven and further expansion
Management reported operational breakeven in October and further regional expansion.
Leadership
Geoffrey Fadoul and Jean-Paul Nassar co-founded Daily Food in Ghana in 2017.
Geoffrey Fadoul co-founded Daily Food in Ghana in 2017 after completing an MBA in Scotland. A 2022 interview described his role in the company's shift to cakes and regional expansion. Materials from that period also identified him as chair of Food For All Africa's advisory board.
Jean-Paul Nassar co-founded Daily Food in Ghana in 2017.
Markets listed in November 2022
The presentation listed five English-speaking and ten French-speaking markets.
Anglophone
English-speaking markets
- 🇬🇭GhanaHome base
- 🇳🇬Nigeria
- 🇱🇷Liberia
- 🇸🇱Sierra Leone
- 🇬🇲Gambia
The 2022 materials associated the Boss Baker name with Ghana, Liberia, Sierra Leone and Gambia, and the Big Boss name with Nigeria.
Francophone
French-speaking markets
- 🇨🇮Côte d'Ivoire
- 🇸🇳Senegal
- 🇲🇱Mali
- 🇧🇫Burkina Faso
- 🇳🇪Niger
- 🇹🇬Togo
- 🇧🇯Benin
- 🇨🇲Cameroon
- 🇬🇦Gabon
- 🇨🇬Congo-Brazzaville
The 2022 materials presented the Boss Baker name with French-language packaging in these markets.