About Us
Be Smart, Eat Smart. Since 2017, we've been baking an African champion from Ghana across West and Central Africa.
Baking an African Champion
Daily Food was founded in Ghana in 2017 with a clear observation: West Africa's baked goods market was 70% import-dominated — good quality at a high price, while local production was low price and low quality. The November 2022 management presentation framed that gap as an opportunity for a local producer serving a reported footprint of 15 ECOWAS and Central African markets.
The business was forged in steel. An early pivot from beef rolls to cakes in 2019, a $5M production line, schools closing during Covid, a 4X capacity expansion in 2021, and the wheat, sugar and Cedi shocks of 2022 — and the company reported breakeven in October 2022, financed by founder equity with no external debt reported at that date.
According to the November 2022 management presentation, Daily Food served 15 markets across West and Central Africa through two brands — Boss Baker and Big Boss — supplied Burger King and KFC, and held ISO 22000 and FSSC 22000 certifications. At that time, the team had grown from 30 people in 2018 to more than 200, with a 2023 target of 350.
“Offering the smartest snack, for the smartest moment, made in the smartest way — taste and nutrition, affordability and quality in one snack.”
“To be a supplier of highest quality and affordable foods that bring joy to our consumers in Africa.”
Always Led by Our Values
Three principles guide every decision we make.
We love our consumers and our brands
Deep understanding of our customers and their desires — every product starts with what the African consumer actually wants.
We grow every day
Growth drives all our thinking. In the November 2022 management materials, the team had grown from 30 people in 2018 to 200, with a 2023 target of 350.
We do what's smart
Treat everyone with care and integrity, deliver on commitments, and do what's right for our brands and the environment.
History & Milestones
A timeline of the key moments that shaped Daily Food Limited International.
Company founded
Daily Food is established in Ghana. Shatta Wale campaign launches the first consumer push; early learnings on mother-led purchase decisions shape the brand voice.
Company founded
Daily Food is established in Ghana. Shatta Wale campaign launches the first consumer push; early learnings on mother-led purchase decisions shape the brand voice.
The pivot begins
Beef rolls fail to land in-market and the Fan Milk project is discontinued. The team explores pivot alternatives rather than force-fit the original plan.
The pivot begins
Beef rolls fail to land in-market and the Fan Milk project is discontinued. The team explores pivot alternatives rather than force-fit the original plan.
Pivot to cakes and $5M line investment
Machines and market positioning pivot to cakes. A new production line is ordered in December (≈$5M investment). Geographic expansion into Côte d'Ivoire, Mali and Togo absorbs volume. Burger bun development and KFC registration begin.
Pivot to cakes and $5M line investment
Machines and market positioning pivot to cakes. A new production line is ordered in December (≈$5M investment). Geographic expansion into Côte d'Ivoire, Mali and Togo absorbs volume. Burger bun development and KFC registration begin.
Covid response
Schools close, wiping out a key channel. The team opens new export markets — Niger and Burkina Faso — to absorb the volumes left behind.
Covid response
Schools close, wiping out a key channel. The team opens new export markets — Niger and Burkina Faso — to absorb the volumes left behind.
4X capacity and Burger King product approval
The November 2022 presentation reported a new production line installed in May, a 4X capacity increase, expansion into Liberia and Sierra Leone, 80% Q4 utilisation of the new line, and Burger King product approval.
4X capacity and Burger King product approval
The November 2022 presentation reported a new production line installed in May, a 4X capacity increase, expansion into Liberia and Sierra Leone, 80% Q4 utilisation of the new line, and Burger King product approval.
Breakeven, 4 new markets, Burger King Africa
Management reported October breakeven despite wheat and sugar price shocks and the Cedi decline, entry into Nigeria, Benin, Guinea-Bissau and Gabon, and a Burger King Africa supply relationship.
Breakeven, 4 new markets, Burger King Africa
Management reported October breakeven despite wheat and sugar price shocks and the Cedi decline, entry into Nigeria, Benin, Guinea-Bissau and Gabon, and a Burger King Africa supply relationship.
Our Leadership
The two co-founders who built Daily Food from a Ghana startup to an African champion.
Born to a Lebanese family with three generations of business across Mali, Côte d'Ivoire, Burkina Faso and Guinea, Geoffrey co-founded Daily Food in Ghana in 2017 after his MBA in Scotland. His thesis: West Africa's baked goods market — 70% import-dominated — was wide open for a world-class local producer. Geoffrey led the 2019 pivot to cakes, the $5M production-line investment that scaled it, and the expansion to 15 markets across West and Central Africa. He also chairs the Advisory Board of Food For All Africa.
Co-founded Daily Food in 2017. Architect of the operations and capital discipline that took the company from startup to operational breakeven in October 2022 — financed entirely by founder shareholder equity, with zero external debt on the balance sheet through wheat, sugar and Cedi shocks.
15-Market Footprint Reported in 2022
The November 2022 management presentation listed ten Francophone and five Anglophone markets, with DRC and Tanzania described as future opportunities.
Anglophone
English-speaking markets
- 🇬🇭GhanaHome base
- 🇳🇬Nigeria
- 🇱🇷Liberia
- 🇸🇱Sierra Leone
- 🇬🇲Gambia
Sold under the Boss Baker brand (Ghana, Liberia, Sierra Leone, Gambia) and the Big Boss brand (Nigeria).
Francophone
French-speaking markets
- 🇨🇮Côte d'Ivoire
- 🇸🇳Senegal
- 🇲🇱Mali
- 🇧🇫Burkina Faso
- 🇳🇪Niger
- 🇹🇬Togo
- 🇧🇯Benin
- 🇨🇲Cameroon
- 🇬🇦Gabon
- 🇨🇬Congo-Brazzaville
Sold under the Boss Baker brand with French pack and copy.
Partners & Certification Status
Company materials identified these partners and certifications at that date. Current relationships and logo-use permissions require confirmation.
Reported partners
Reported certification status