Investor Information
A clearly dated view of the market, operating and financial figures reported by management in November 2022.
Figures and statements on this page are historical and reflect a management presentation dated 22 November 2022. Contact Investor Relations for current financial, operational, and fundraising information.
Historical Investment Snapshot
Management estimates and operating figures reported in November 2022.
$3.2B
Market Opportunity
Cakes & biscuits, West Africa
$450M
Revenue Potential
2022 management estimate at full capacity
230M+
Consumer Reach
Reported reach in November 2022
Oct 2022
Breakeven
Reported in November 2022
What Management Reported
Six points presented to prospective investors in November 2022.
Founder-financed through October 2022
Management reported operational breakeven in October 2022, financed by founder shareholder equity with no external debt at that date.
Customer relationships reported in 2022
The November 2022 presentation described supply relationships with Burger King Africa and KFC, and identified RONDO, DIOSNA, MANE, Barry Callebaut and Puratos as partners. Current status awaits confirmation.
15-country footprint reported in 2022
The November 2022 presentation listed 10 Francophone and 5 Anglophone markets, with DRC and Tanzania described as future opportunities.
Certifications reported in 2022
Management reported ISO 22000 and FSSC 22000 certification, Board-level governance and sustainability as a recurring agenda item in November 2022. Current status awaits confirmation.
Import-to-local substitution play
Management estimated in November 2022 that West Africa's baked-goods category was 70% import-dominated and positioned Daily Food as a local alternative.
Proven resilience
Management reported reaching breakeven in October 2022 after Covid school closures, wheat and sugar price spikes and the 2022 Cedi decline, while adding four markets that year.
Position Reported in 2022
The November 2022 management presentation reported that Daily Food reached operational breakeven in October 2022. Capital expansions described in that presentation — including the $5M production line in 2019 and the 4X capacity increase in 2021 — were financed by founder equity, with no external debt reported at that date.
Those materials described plans to raise growth capital, scale into adjacent categories, deepen the company's regional footprint, and explore DRC and Tanzania. These plans should not be read as a statement of current activity.
Capital Structure
0 — founder shareholder financed
Breakeven
October 2022
Addressable Market
$3.2B (cakes & biscuits, West Africa)
Revenue Potential
$450M
Corporate Governance
The November 2022 management presentation described Board-level oversight, sustainability as a recurring agenda item, and ISO 22000 and FSSC 22000 certification. Current governance, certification, controls, and compliance status is not stated here; contact Investor Relations to request current information.
Investor Contact
For investor inquiries and current company information, contact Investor Relations.