Ghana: CEO's Journey of Building a Mass-Market Snack-Food Business

How We Made It In Africa profiled Geoffrey Fadoul's path from working in his family's regional businesses to co-founding an industrial bakery in Ghana. The July 2022 interview described his goal of manufacturing affordable, fast-moving snack foods for West African consumers.

The article traced Daily Food's early attempt to adapt Nigerian-style meat rolls for Ghana, the consumer research that showed a different local preference, and the resulting pivot to Boss Baker cupcakes in 2019. It also described the company's approach to recipe testing, distributor training and expansion from one Ghana factory into neighbouring Francophone markets.

Fadoul discussed developing burger buns for KFC, registering buns with Burger King and broadening the range into cakes and biscuits. Those relationships, approvals, markets and forward-looking plans reflect what the publisher reported in July 2022. The publisher's Daily Food archive is linked below; present-day status remains unconfirmed.