Ghana: CEO's Journey of Building a Mass-Market Snack-Food Business

How We Made It In Africa interviewed Geoffrey Fadoul in July 2022 about his path to co-founding Daily Food and the company's shift from meat rolls to Boss Baker cakes. The interview also covered consumer research, recipe testing, distributor training and expansion from Ghana into neighbouring Francophone markets.

Fadoul discussed developing burger buns for KFC and registering buns with Burger King. These relationships, markets and plans reflect the publisher's July 2022 reporting; their current status has not been confirmed. The original publisher link opens its Daily Food archive.